And in this case it’s quickly becoming clear that FB is a better tool for the job than my EE site has been.
I hear you. FB has a feature set that is impressive. And it’s tough to compete against free. Why bother to build your own when an attractive, relevant, feature laden site (highly competitive with EE’s features) can be points and clicks away, AND integrate seamlessly with others within your community (whatever that is)? How does EE compete effectively against that?
I’m not certain needs to compete with that. My thoughts are this, data fragmentation is the norm. Between Twitter, Facebook, Delicious, Disqus, FriendFeed, and so many others. The people you want and the information you’ve generated is elsewhere. But it’s still a fragmented experience, and while that’s satisfactory for a number of my interests, it’s not for all of them. For the things that I’m insanely interested in, I’m looking for sites that are truly worthwhile to keep up with. Site’s that manage to recombine or reconstitute the fragmented data and create an experience for me are few and far between, but worthwhile. Sites that manage to create original data with challenging ideas are worthwhile to me as well.
Our new website is almost entirely about aggregation. It’s in beta now. It’s bringing in data from Twitter, sending data to Facebook (because FB sucks for getting data out of), pulling data from Delicious, Ma.gnolia, Stumbled Upon, SlideShare, Scribd, YouTube, and a host of other sites. Why do we expect you to come to our site; because your day’s busy, your focus is fragmented, and you need information you can trust. You don’t want to learn about us, at least not in the normal sense. You want someone who will take your 150 resources/links about social networks and reduce it to 10 top items that you can reference, and maybe further more 1-3 posts that you can rapidly scan. And that’s what we’re using Expression Engine (and a host of add-ons) for. FeedGrab, XMLGrab, Importer, Tags, Ratings, and more. We create new content as well, but not nearly as rapidly.
There’s always a market for new content, and people don’t really create content on Facebook or Twitter; they create references or pointers to content created elsewhere. So the social provides a somewhat trusted and very rapid access to information/content but you still need the content and that’s where EE sites come in.
We don’t expect you to be social with us, and if you want to be, there’s mailing lists, and Ning! groups that mirror our real world groups