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How much do you think some websites are earning via adverts?

October 13, 2008 4:09pm

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  • #1 / Oct 13, 2008 4:09pm

    kriz

    231 posts

    Is there a way to estimate how much a site could be earning through adverts / month? Excluding sponsors, affiliate programs, etc. Just adverts. Perhaps a tool online that can indicate this?

    Some websites have sitemeter. Looking at the traffic numbers, is it possible to guess a revenue range?

    What are your methods in determining these metrics?

  • #2 / Oct 14, 2008 10:37am

    Simon Cox

    405 posts

    That’s easy. Set up some advertising on your own site. See how much you get in the next 12 months, average it out per visitor divided by the number of pages on your site then Check Alexa.com to see how what the sites rank is and divide that number by the your average and that’s how much more $ every other site is getting more then yours.

    Another tip - don’t ask ladies how old they are either.

  • #3 / Oct 14, 2008 11:06am

    Simon Cox

    405 posts

    Sorry I was being a bit grumpy there! Ad revenues are one of those few topics that, in my experience, webmasters hate to talk about so you might not get many replies to this sort of question. There are a lot of different ad models so a lot will depend on which one you choose. Some actually have tools that show you that positioning is key to how much you could generate. I would start by having a look at Text Ad Links - http://www.text-link-ads.com/  and if you earn anything more than a bit of beer money then let me know how!

  • #4 / Oct 14, 2008 11:23am

    kriz

    231 posts

    Well the thing is. Im thinking of putting $100-200 USD / month on celebrity photos to get more traffic. The intention is to achieve enough traffic and ad revenue to pay off this cost with some gain.

    According to sitemeter, I know this website thats getting an average of 900,000 visitors a month.

    I definitely think these are not unique visitors. But 900K does sound really big to get enough revenue. And thinking at least $500 / month

  • #5 / Oct 14, 2008 11:36am

    Simon Cox

    405 posts

    900 big ones should be enough visits to get you a decent revenue stream. I would set yourself some goals and milestones so you know when to up your budget or pull out if its not working.

  • #6 / Oct 14, 2008 2:53pm

    Rob Allen

    3118 posts

    There’s no reliable method for working out how much revenue you’d get. You have a good amount of traffic but there are so many factors that could sway the deal either way…

    Is your site “sticky”, ie does the average visitor look at several pages or just one?
    How well do the ads match your visitors interests?
    Are ads placed in highly visible or relevant positions?
    ...and so on…

    Probably the best measure is to run some test ad spots, offer some free advertising to *a limited few* for a while so you can run tests on page views, click throughs and so on. You could also supplement ads spot with your own affiliate links or whatever. This data will be useful in sussing out your rates.

    I’m sure with 900k a month you won’t find a shortage of advertisers 😊

  • #7 / Oct 14, 2008 5:04pm

    kriz

    231 posts

    Ok considering sites like hollywoodtuna.com, celebslam.celebuzz.com, collegehumor.com, bastardly.com (which are mostly celeb websites)

    Attuworld dot com is averaging around 900K. How much do think a website like this is earning a month?

    Note: some of these websites may contain adult material

    If you have other sites and have an idea of how many users they have a month and how much revenue they are getting, please private message me or leave a comment here.

    Im just trying to get an idea here

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