I was wondering if anybody can recommend the best way to syndicate/share particular entries from one site to the other? I’m not looking to stream an entire category in particular, but rather, just certain posts that I deem to “qualify” to be on the other site based on a per individual basis.
Do you guys handle this through a custom status of something? This is kind of troublesome for me, because a weblog entry can only be one status and I already have a “Featured” status that rotates a designated image through the Cycle jQuery plugin.
Further, the utmost important thing for me is getting the rankings as best as I can, for the original content I develop, and even for concisive pieces that I reference from other sites (though deservedly, I don’t expect to rank higher than the originals, but rather supplement it with good content).
Brent D. Payne, who is the in-house SEO manager at Tribune, whom own 50 websites and says, “In essence we syndicate to ourselves. This is a problem for duplicate content (not to mention the canonicalization duplicate content, which I will set aside at the moment).”
More details on this post and others regarding duplicate content can be found here.
Solutions?
I was thinking that for syndicated content, we would write a variation of the original post, as suggested. This would be in the form of a custom field with the objective of, well, providing an objective opinion, and spinning it with the best amount of keywords as best as possbile. Question is, what if I wanted to adapt some things from the original entry, such as tags used to associate the article? How about META descriptions, etc.?