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I just wrote a blog post about a very powerful new report that you can get from your Google AdWords account. It’s called the Search Query Report and it can show you all the actual search terms that matched the broad match keywords in your account.

In this report you can find very good exact match keywords to be added to your account. You also get a list of bad search terms or words that should be added to your “negative” list.

Your new exact match keywords will typically have a much higher click-through rate (CTR) than the corresponding broad match keyword had, which will give your advertisements a higher average position in the search results.

The new negative keywords will avoid showing your ads for irrelevant searches, which will improve the CTR for the corresponding advertisement – again giving your advertisements a higher average position than they would have had without this simple tuning effort.

The complete post is at websiteattraction.com/en/seo/internet-marketing/read/googles-search-query-report-unveils-the-best-search-terms-and-some-bad-ones/ - naturally powered by ExpressionEngine.

websiteattraction.com/en/seo/internet-marketing/read/googles-search-query-report-unveils-the-best-search-terms-and-some-bad-ones/

Wow, that is one long URL!!

I didn’t create that URL, ExpressionEngine did. It’s just the way this wonderful system works.

But I have to assume some responsibility for it: this particular and very powerful feature of EE is one of the reason I bought it.

You don’t need to type it in character by character, you now, you can just copy the whole thing and paste it into your browser. Copying a long and informational URL - or clicking on it for that matter (if I had allowed it to become a link) - doesn’t take any longer than with short URLs. 😊

Oh I know, I was just laughing about the length of it. You do get to choose the URL when you create a post though, right?

i-was-just-thinking-that-long-urls-like-that.com/look-quite-silly-dont-you-think?

Oh, I don’t know.

The new generation of content management systems and blog software try to cram as much “spider food” into URLs as possible - I know the domain name certainly matters but I don’t really know if the rest is that valuable. In my opinion it gives you a good indication of what to expect from the page that the URL points to.

EE automatically places as much as possible of the page title in the URL, and I never bother to override that. I know some people go to great length trying to retain the old DOS- and Unix-style 8.3 file names, but it was years since I typed a URL by hand. I just click on links or copy/paste URLs, and then I don’t care how long they are.

At least it certainly beats the “50+ random characters and digits” URLs that first-generation content management systems use.

At least it certainly beats the “50+ random characters and digits” URLs that first-generation content management systems use.

Agreed.