I use Aweber and have for years. I used to run my own mail software on my hosted server. That was short lived. Mailchimp is another great suggestion.
Using such software or services is not just for marketing a product. It’s the best way to send many emails. Your host isn’t going to appreciate you sending out 100 emails to people from your Outlook client in a single batch. That is how your IP eventually gets blacklisted. So even if you collect people who are truly interested, it’s still a good idea to use some type of hosted software. The provider of such, like Aweber, has a vested interest in keeping their servers clean and off blocklists so your mail gets delivered.
The Wordpress blog I setup recently to help educate consumers (mostly my mom because she kept watching Dr Oz and falling for those things What is Garcina Cambogia is going to use Aweber. But double opt in to avoid people getting on a list they don’t want to be on.
If you just have a few people.. don’t bother. I wouldn’t sign up until I hit 50 people or more.
Summary:
Aweber
Mailchimp
Both services I see most people who are happy with email services using.
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Mitchell
IT Consultanting; CPT
“Be Active, Be Fit”