Anyone want to help me brainstorm a list of pros and cons for using the native Mailing List module versus a third party service like MailChimp or Campaign Monitor? I’ve got a client who doesn’t want to use a third party service.
First of all, if I use EE’s module, should I go with sendmail or SMTP? The site’s on enginehosting.
EE Pros:
Easiest to integrate (though I know there’s Champagne and SL MailChimp Subscribe)
Cost effective
EE Cons:
3rd party services (probably) have better deliverability rates
Harder for a client to skin/design
I would love to hear some feedback on this, thanks.