ENABLERS!!!!!
Sorry showing my ignorance here but what does enablers mean?
So many people misspell it, that it only makes sense to have both versions. It’s obviously out of necessity, though.
I have to disagree with that I’m afraid. If you go and purchase both domains because people are getting it wrong then there is something wrong with your original advertising. You can’t have a go at people for saying the wrong thing if you go and advertise it like that.
I have been working in advertising for the past 9 years now and in that time I’ve made over 40,000 radio adverts (just a few 😉 ) and we never EVER advertise someone’s name incorrectly to get people who don’t know what it is in the first place. The fact is that if you are doing that then your advertising campaign just wasn’t effectively targeted in the first place.
Anyway I know now and so will delete that site from my bookmarks and will remember from this day forward. I still believe it’s a mistake to purchase a domain name that isn’t your company name and to then complain when people get it wrong though.
Anyway back to the thread at hand as I’ve probably distracted from it a bit too much methinks 😉
Best wishes,
Mark