Microsoft’s new television commercial shows a paid actress trying to buy a 17” laptop for under $1,000.
As advertising, I think it’s effective because it hits Apple’s perceived weakness in harsh economic times. Especially funny to me is the part where she says she’s “not cool enough for a Mac.”
If it were reality, that cute redhead would be getting about a half hour of battery life for her behemoth, spend hours on hold waiting for tech support in Bangalore, and bust the cheap hard drive or logic board within two years. And that would be a good scenario. Not to mention all of the pre-installed crapware she’d have to uninstall.
Unlike the cute Jetta-driving redhead, I have very specific laptop needs. Business requires me to run a Windows-only app on a client’s sites. My trusty early 2004 PowerMac 15” cannot do that job because it lacks the Intel processor. It has been good to me for five years, but its time has come.
So here’s the real world comparison I must make:
Contender #1: MacBook (13” 2.4 GHz, 4GB Memory) + AppleCare = around $1,950. Plus VMware Fusion (around $80) + Windows XP Pro or Vista Biz (around $300). Total = around $2,330 plus tax. Pros: I’ll be able to do everything I need on my laptop. It will probably last me at least 5 years. It’s a Mac and I’ll enjoy it. Cons: around double the cost of Contender #2.
Contender #2: Toshiba Satellite U405-S2918 (13.3” Core 2 Duo P7450 w/ 4GB RAM, 320GB hard drive + MicroCenter Warranty = around $1,100. Pros: It runs what my client requires me to run for this project. It does a fine job running Outlook, Firefox, Word, and Excel—the only other programs I genuinely need when I’m on the road. Cons: I doubt I’ll get more than three years out of it. And it’s not a Mac.
What to do? BTW, I don’t drive a jetta, but I am definitely “cool enough for a Mac.”