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September 21, 2012 10:27am
Subscribe [2]#1 / Sep 21, 2012 10:27am
I read this interesting article on headlines: http://www.neurosciencemarketing.com/blog/articles/headline-writing.htm
Which says:
What’s one of the most simple traffic building tools that even most top bloggers don’t use? Surprisingly, few bloggers take advantage of the ability to target a separate headline for people browsing the site and people searching via Google, Bing, etc..
How would we do this with expression engine? Use a different url title? What strategies do you guys use?
#2 / Sep 21, 2012 5:28pm
In the article, they are referring to what appears between the <title></title> tags and not the url title itself (which arguably plays some role in search engine optimization as well). What they are suggesting is that what appears in the <title> tags, which Google would present to the user in search results, likely along with the meta description of the page if one exists, may be distinct from the title that actually appears to the page to the user (within the <h1></h1> tag pair, for example).
I commonly create SEO fields in the entry screen for exactly this purpose. So for example, my entry screen might include an SEO title field, and then if the field has been filled in, use it within the <title> tag. If it hasn’t been filled in, I use the “actual” title of the entry (providing at least a modest level of SEO-oriented fallback.
Hope that helps.