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I was reading Rick’s post titled, “Be Number One,” and he touched on something in that post upon which I want to elaborate.

“If you can’t be number one in your market, redefine your market.”

I spent a few years involved in Public Radio. I was a volunteer disc jockey and producer for a jazz radio station. I produced a weekly four-hour program that was one of two specialty shows on the station. Most of the week the station played jazz recordings, but on Sunday evenings my show featured music that was categorized as “New-Age.” It was not, by most listeners’ opinions, jazz. Many people hated the show and thought it had no place on a jazz station.

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Psst…missing an m in programming 😊

Hate it when that happens. Thanks for the head’s up.

Inspiring post Kurt, thanks!

Hi Kurt!

Great post. Very informative and inspiring. Now all I need is some business-savvy and go-get-em, since I do have a specific market, I just can’t seem to get going! 😊

You seemed to go to great length not to suggest where the station was, but did it happen to be in North Texas? Are you a UNT Jazz alum?

Just wondering. :zip:

Thanks!
Jared

@Danial - Thanks man!

@Jared - I was broadcasting on KMHD in Gresham Oregon in the early 90’s. The show was called New Vistas in Music.

Oh ok. Cool! 😊

Kurt, great article. I appreciate both this one and Rick’s article. Both are very thought provoking and has encouraged me to think of things differently than the norm. Rather than being a “catch-all” type business I’m seeing that focusing our efforts into a specific untapped market really is a wise course of actions. Now I need to sit down and think about what I want that market to be. Thanks!