Personally, I use the embed method mentioned above. It gives me a much broader control of the items i want in the menu as well as being easier to make use of conditionals and such(I have several items which only appear to certain user groups).
I am a firm believer in doing as little work as possible for the biggest impact and the embed method is perfect. I edit one template and it is propagated throughout the site. In fact, most of my pages are simply embeds. The column, menubar, etc are all embeds. I segment up the page for each template so as much recurring data as possible is shifted to embedded templates.
The current design also makes broad use of the IF, IF:Else, etc conditionals and segment variables so that I have one template that displays all my static info based on the particular segment shown. Also the little gray “Your Here” box in the top left is a big if/then conditional.
This is the first time I relied so havily on segmenting/conditionals and combined with the heavy use of embedded templates, it makes maintenance a breeze.
EE is so powerful it makes work fun!! lol.