Here is an image I made to explain/display the problem better.
http://i.imgur.com/4L2R7.gif
Basically my question comes down to: how can I pass html via embed-variables?
As the code is now, it will pass special characters like the html code for an ampersand, so I guess I don’t know what the limitations are, maybe?
fyi, I’m using 1.7.1 and the “page_alternate_header_title” custom field is using the Strip P plugin.