The linked page indicates a couple of interesting things. It seems to suggest this will be a phased approach and that sites which get reported will be the ones with the problems.
This seems logical. If your cookies usage is largely invisible to the user, then you probably won’t have a problem. I’m betting this is tied to cases such as ads following you with the same targeted info and sites using your Facebook info without you specifically giving permission. It’s the creepy stuff that’s the problem.
Otherwise this needs to be something handled by the browser. Having to get the user to opt into cookies for your site would be a usability nightmare if cookie usage is a relatively minor item.
This is also interesting…
Does this consent rule apply to every type of cookie?
The only exception to this rule is if what you are doing is ‘strictly necessary’ for a service requested by the user. This exception is a narrow one but might apply, for example, to a cookie you use to ensure that when a user of your site has chosen the goods they wish to buy and clicks the ‘add to basket’ or ‘proceed to checkout’ button, your site ‘remembers’ what they chose on a previous page. You would not need to get consent for this type of activity.
There is a lot left to interpretation here. I would probably just make some sort of note at the bottom of the page that by clicking a link on the site will make use of cookies and by clicking a link you agree that my cookies are okay. 😉
I think you will be okay as long as you aren’t creepy with your cookie usage. Let’s not make too big of a deal out of this. Sending out email in newsletters is fine, but spam is bad. There is a lot open to interpretation there as well but if you aren’t a spammer then you really have little to worry about it. And spam is something that is truly out of control, these new rules are likely trying to target a trend which hasn’t yet taken off and many of us likely won’t make much use of (because we don’t want to be creepy.)