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Hello All,

I have been working on a logo for my little web company here in Anchorage, and I wanted to get some non-biased feedback before I settled on “the one”. The logo with the blue and orange was an old logo I threw together last year. The logo with the earth tones is the new one. I think that is it for me. What do you guys think?

Might not be what you want to hear, but I like the old one better. Might need a little more polishing, but it would be my preferred starting point. Perhaps you might be able to do something with the CC alliteration? In the right logo, it looks like three C’s on top of each other: how does the third one fit in there?

Thanks Ingmar, Like I said, I am flushing out ideas. I might revisit the old one, maybe change the colors around.

There are three C’s in the second one. I added the third one for design purposes, I was using the notion that things are felt more as a pattern and had more rhythm with three elements than just two. They also represent the three core foundation services of the company. Web Development, Graphic Design, Marketing.

I do like the new one. I liked the idea of the three Cs although I had no idea what it meant at the time. I thought that it might be something like you have mentioned though, different departments or skills or something.

I also like the fact that it can stand alone without the text as well and still be very recognisable. It’s modern, clean and I like it! 😊

Best wishes,

Mark

I also like the fact that it can stand alone without the text as well and still be very recognisable. It’s modern, clean and I like it! 😊

Best wishes,

Mark

Mark,

Thanks for the words, that is why I am leaning more toward the new option. It has more meaning and it is more unique, and therefore more recognizable on its own.

Brian

Nice logo. This might be little off-topic but anyways. As a designer, what is your workflow when designing new logo? Do you think all the possible ways where logo might be used, do you make it B/W etc. or do you just let your “brainstorm” do the job?

I mean if i need to design new logo for my client i have several things that i “test” before i hit the submit button and send my creations to client.

With what you usually print your stickies for cars if you print…(i would love to see links to companies over there who are “printing specialists” in advertising what comes to cars and windows etc.)

Back “then” i used to think too “B/W” but today when printers and material has come better, its more or less easier for me as designer to make logo cos i know printers can handle better colors and blending/shadows etc.

Still - my goal is to make clean logos that can be used in many ways and that does not have shadows or blending colors. I also make the “safety” area for them and embed those into texts and stuff to see does they work within some documents or articles etc. Do i make too much work with logo? dont know =)

Cheers
- Tuittu

The old one has a “typical” look, circa 1990s. The new one is more contemporary, creative, without being ‘too’ obscure. That said, the 3 C’s need to be a bit more defined so they’re clearly identifiable as a “C”.

Otherwise, nice.

Thanks RonnieMc,

Here was my thinking on the three C’s as they are now. I tried a few comps where the c’s were more prominent. I felt that they were too “in your face” or loud. With this, I felt that they were almost like a whisper and made me want to look at it longer.

Tuittu,

I don’t think you can do too much when creating logos. My work flow is that I do a lot of thinking first, usually when I am laying in bed trying to sleep. Then I doodle a lot. Next, I look at some good business card example books and brochure books and see how different logos are being used. I try to think if my design could be used in those different ways. Finally, I wait. After I feel that a logo is finished, I wait a few days before sending it off to print. Let it stew.

I never use drop shadows or gradients when making logos. These are treatments that are applied after the logo is made and the style guide is written.

Lastly, I try to stick with the fundamentals of design. Line, balance, rhythm, etc. Also, I never use Photoshop to create a logo. Always vector.

Brian

I felt that they were almost like a whisper and made me want to look at it longer.

It’s still quite good.

The problem I see with a lot of artistic, esoteric logos that “whisper” their identity is that they often miss the point of a log. Identifiability.

Pepsi took a lot of grief from ‘design experts’ on the new logo, but I truly think it’s a great design. Why? It obviously borrows from the past, yet in a more modern, more elegant way, and yet it stays completely identifiable.

Compare that to the logo that Ford uses. Instantly identifiable, right? But it looks like the typestyle on the hood of a 1926 Ford whatever model. The identity is, well, “old.” Somewhere between whisper and shout is where a logo should live.

Tuittu,

I don’t think you can do too much when creating logos. My work flow is that I do a lot of thinking first, usually when I am laying in bed trying to sleep. Then I doodle a lot. Next, I look at some good business card example books and brochure books and see how different logos are being used. I try to think if my design could be used in those different ways. Finally, I wait. After I feel that a logo is finished, I wait a few days before sending it off to print. Let it stew.

I never use drop shadows or gradients when making logos. These are treatments that are applied after the logo is made and the style guide is written.

Lastly, I try to stick with the fundamentals of design. Line, balance, rhythm, etc. Also, I never use Photoshop to create a logo. Always vector.

Brian

Yep. Always vector. I still get answers from companies that “what, vector…i dont think we have that”...and similar. Sometimes they even tell that “take our logo from our website and use in printed material (like some small gif….heh).

“take our logo from our website and use in printed material (like some small gif….heh).

And that’s why we have programmes such as Vector Magic 😉

“take our logo from our website and use in printed material (like some small gif….heh).

And that’s why we have programmes such as Vector Magic 😉

Yeah but my clients dont pay for doing extra job when i lets say, make ad for newspaper or something. No extra costs and i dont start any extra job for them if i dont get paid!

I think the new logo is a big improvement over the old. Nice work!