Communication is changing rapidly. Consumers use social media to communicate about experiences, companies and brands. Apsbb helps (new and existing) brands to develop a modern way of communication that is based on honesty, transparency and two way conversation with their clients. Instead of shouting, brands need to be able to listen to their audience and reply if necessary. With EE we can provide flexible communication tools that allow companies and brands to adopt social media and a modern way of communication in their strategy.