I was reading Rick’s post titled, “Be Number One,” and he touched on something in that post upon which I want to elaborate.
“If you can’t be number one in your market, redefine your market.”
I spent a few years involved in Public Radio. I was a volunteer disc jockey and producer for a jazz radio station. I produced a weekly four-hour program that was one of two specialty shows on the station. Most of the week the station played jazz recordings, but on Sunday evenings my show featured music that was categorized as “New-Age.” It was not, by most listeners’ opinions, jazz. Many people hated the show and thought it had no place on a jazz station.
