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SEO: 404 Headers

In any site, the designer or developer should make sure that the appropriate headers are sent with page requests. It is especially important to ensure that “Not Found” documents send out a proper 404 header.

ExpressionEngine gives you many tools to assist with this, so how about we explore those here?

Onwards!

There is a two-fold way to ensure that pages that do not exist are handled appropriately, so that there is clear communication to both real readers, and search engines, that...

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SEO: Meta Tags

SEO: Meta Tags

Another part of SEO that many people place importance on is the ability to have appropriately populated meta tags.  Using ExpressionEngine, it is extremely easy to have page-relevant meta tags by making use of the ability to set up your own custom fields, categories, and even tags.

It is worth mentioning that there is a third-party extension and plugin combination that you can use to handle this, entitled LG Better Meta.

This can also be handled without any add-ons...

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SEO: Entry Titles and <title>

An ever-present part of building any public website is Search Engine Optimization.  We’re often asked, “Is ExpressionEngine SEO friendly?” - the answer here is: “it sure is, if you make it so!”

While ExpressionEngine goes a long way with its URLs being human-readable and search engine friendly, there are some other tricks that one can utilize to help this along.  Remember, we control the templates, and therefore, we control what information is output and where.

One of those tricks is...

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